The Story
This lingerie brand, specializing in thongs, had no email marketing in place before April. They were missing out on a key channel to drive sales and build customer relationships. Their goal was to implement email marketing from scratch and grow their revenue through this channel.
The Solution
Set Up Automated Email Flows
In April, we established essential email flows such as Welcome, Abandoned Cart, Abandon Checkout, Browse Abandon and Post-Purchase sequence. These flows laid the foundation for consistent revenue generation.
Launch and Scale Email Campaigns
Starting in May, we sent out two email campaigns monthly to engage their subscribers with promotions and product highlights. We gradually increased this to four campaigns per month to maintain consistent communication and boost sales.
The Results
- Rapid Growth: Email revenue grew from zero to a total of €101,040.62 in just 100 days.
- Steady Monthly Increase:
- April: €4,103 (flows only) – 8.58% of total revenue
- May: €19,960 (flows + campaigns) – 24.46% of total revenue
- 386% increase from April
- June: €30,275 (flows + campaigns) – 27.14% of total revenue
- 52% increase from May
- July: €46,700 (flows + campaigns) – 42.34% of total revenue
- 54% increase from June
- Balanced Conversion: Both automated flows and regular campaigns contributed significantly to overall email revenue growth.
By implementing effective email flows and scaling their campaigns, this lingerie brand successfully built a powerful email marketing channel that now drives over 40% of their total revenue.
If you want to start or grow your email marketing like this lingerie brand, feel free to reach out and let’s talk.
