The Story
An oral care brand was already achieving a strong signup form submission rate of 5%, which is considered excellent by industry standards. However, we believed there was room to improve further. Their signup form included a photo that wasn’t fully optimized for mobile users, which could be streamlined to enhance the user experience.
The brand’s goal was to increase the form submit rate even more, to capture additional leads, grow their email list, and ultimately boost customer engagement and sales.
The Solution
Remove the Photo for a Cleaner Mobile Experience
We ran an A/B test comparing the original signup form (with a photo) against a simplified version without the photo. Removing the image made the form load faster and improved usability, especially on mobile devices.
Test Period and Metrics
The test ran for two weeks, during which we measured unique views, unique submits, and submit rates to determine which version performed better.
The Results
- Submit Rate Increase: The version without the photo achieved a 12% submit rate—more than double the original 5% average.
- Sustained Improvement: Over the full month of testing, the average submit rate stabilized at 9-10%, showing lasting improvement.
- Higher Engagement: The no-photo form also generated more unique submits (85 vs. 46) and orders, contributing to increased revenue (₱16K vs. ₱14K) during the test period.
By simplifying the signup form design and optimizing for mobile users, this oral care brand significantly boosted their lead capture rate and improved overall marketing performance.
If you want to improve your signup forms and convert more visitors into customers, feel free to get in touch with us.
