The Story
An online whisky boutique faced challenges with their email marketing strategy, as their email flows were underperforming and they were not sending emails regularly. Recognizing the potential for growth, they sought to optimize their approach to drive revenue and engage their audience effectively.
The Solution
Revamp Email Flows
We revamped the existing email flows by enhancing the design and refining the copy. This made the emails more visually appealing and engaging, encouraging subscribers to open and interact with the content.
Customized Campaign Strategy
We implemented a targeted campaign strategy focused on promoting specific bottles each month. This included Brand of the Month, Bestsellers, Value Tips, New Arrivals, and Promotions. This customized approach not only kept subscribers engaged but also provided them with varied content that catered to their interests.
Premium Email Designs
All email communications were redesigned for a cohesive and premium appearance, incorporating high-quality images and consistent branding. This enhanced visual appeal led to higher engagement and helped with conversions.
The Results
The results of our efforts were remarkable, with consistent growth in email revenue observed from September to December.
- September to October: 19.4% increase
- October to November: 41.1% increase
- November to December: 45.6% increase
By implementing a cohesive strategy that included revamped email flows, a targeted campaign approach, and premium designs, the online whisky boutique successfully grew their email revenue from ₱2,212,406.00 in September to ₱5,404,009.56 in December. That’s a 144.2% growth in 4 months!
This achievement underscores the importance of a well-executed email marketing strategy in driving engagement and revenue growth.
If you’re looking to enhance your email marketing efforts and achieve similar growth, click here to get in touch for a call!
