0 to 7 figures in email revenue in 90 days

The Story

A health and wellness brand selling Ayurveda-based detox cleanses wanted to boost their sales using email marketing. Although they had a decent email list, they had never used it to promote their products, which was a big challenge. Their goal was to find new ways to increase sales and grow their brand through effective email strategies.

Their products were already popular, with many loyal customers and consistent traffic from ads and organic marketing. We decided to use these strengths to drive sales through emails. In just 90 days, we helped them grow their email revenue from nothing to seven figures by implementing a carefully crafted email marketing plan.

The Solution

Implement Basic and Advanced Email Flows

We started by setting up essential email flows like the Welcome Flow, Abandoned Checkout Flow, and Browse Abandon Flow to improve sales and engage customers right from their first interaction.

After these were in place, we focused on adding more advanced flows over the next 90 days. These flows were designed to build relationships, boost sales, and re-engage subscribers who had lost interest.

Optimize Email Funnel for Better Engagement and Conversions

Knowing we had an inactive email list, we expected some subscribers not to engage. We regularly removed non-responsive subscribers (those who never opened emails) to keep our email deliverability strong.

By cleaning the list, we maintained a healthy email account and saw open rates increase significantly from below 20% to between 45%-50%.

We used A/B testing to refine key elements like subject lines, content consistency, promotions, and calls-to-action. This testing helped us tailor our strategies to our audience since there was no previous data to rely on.

Align Email Marketing with Other Marketing Efforts

We worked closely with the ads, social media, and customer support teams to align ideas, promotions, challenges, results, and events.

By presenting a united front across all departments (offers, content, etc.), we enhanced brand recognition, which helped build familiarity, increase conversions, and foster trust with the audience.

The Results

After implementing our strategies, we were excited to achieve the following outcomes:

• Email Revenue: We successfully grew email revenue from zero to seven figures within 90 days, with consistent monthly increases throughout this period.

• Audience Engagement: Our email list, which included both inactive and new subscribers, showed a significant rise in engagement. Engagement rates improved from 17%-20% to 40%-60%, leading to more first-time buyers and repeat purchases.

• Data-Driven Insights: Through weeks of careful analysis, we identified the most effective strategies and continuously refined our approach using new data, resulting in improved email marketing performance.

By implementing targeted email flows, optimizing the email funnel, and aligning with existing strategies, our health and wellness client achieved seven figures in email revenue within just 90 days. This success stemmed from a seamless customer journey, effective list cleaning, and A/B testing.

If you need help improving the email marketing initiatives for your e-commerce store, feel free to book a call with us here.